Posted by Todd on August 24, 2018

If you’re not using video as part of your digital marketing strategy, you should be. And Smart 1 is here to help you understand why. We’ll even help you create it at a very reasonable cost.

So what do you need to know that you might not about using video?

  1. A square format performs well on Facebook.
  2. You have every reason to caption the video- if you don’t you’re missing out.
  3. Live video will become a critical component of your plan, so you need to know how to do it right for your brand and the platforms you’re currently on.
  4. Better engagement comes through something like Snapchat or InstaStories.

There’s great perspective in an infographic you’ll find at this link.

Think about it. Video content gets 12x more shares than text and images when you combine those two formats. Viewers get so much more out of a video- they retain 95% of a message when they see it. And live streaming preferences are changing. Consumers involved in a recent poll said they preferred live video to static social media posts- almost 82% of them said they liked it better.

Now is a great time to analyze your marketing strategy and how much of it is geared towards video creation and distribution. Let us know how we can help you!